Speakers and Their Topics: Are You the RIGHT Speaker for This Gig?

The Las Vegas Convention Speakers Bureau Featured Speakers
The Las Vegas Convention Speakers Bureau Featured Speakers

Great Speakers Know How to Use Their Specialized Knowledge

Sometimes, motivational speakers prefer to deliver the same speech over and over. Other speakers enjoy having the opportunity to stretch themselves. And then, there are others who THINK they can deliver on nearly any topic. (BTW- those are the WORST!) You can NOT be all things to all people! It’s best to stay true to your area of expertise. But that doesn’t mean you will be limited to a single keynote presentation.

If you are a professional, motivational speaker and you have a great deal of experience in one area, it’s beneficial to stretch yourself a bit. See how many different areas there are in which you can apply your specialized knowledge. Here is an example:

My first book was The Art of the Business Lunch ~ Building Relationships Between 12 and 2. With a little tweaking and some added focus on building relationships at networking events, I not only expanded my repertoire, but I also came up with a presentation that has more universal appeal. After all, not everyone has an expense account that they can use to take clients out to lunch. But absolutely EVERYONE in business has to attend a networking event here and there. The information in both of my presentations is essentially the same; the focus can be directed more toward lunch or networking events to accommodate my client’s request.

Going one step further, being a business lunch and business relationship expert also means that I should know more than the average person about etiquette and protocol. So, of course, I boned up on my etiquette expertise. I studied the best of the best and now, when I mix that in with the other information in my presentations I am able to deliver a tremendous program for younger executives who are naïve regarding the essentials of basic etiquette and protocol.

The purpose of all those business lunches was to build better business relationships because I worked in sales. So it stands to reason that I can once again take the foundation of my business lunch presentation and shift the focus on how building better relationships will help you to close more sales. Of course for this presentation, I encompass many sales techniques, tips and tricks and share some stories of my life as an account executive.

For those of you who like to cook, (I watch FoodTV even when I’m on the cross-trainer!), building a repertoire of presentations and programs is fairly similar to starting out with a basic cookie dough; add chocolate, peanut butter, sprinkles or jam and Voila! You have all kinds of cookies – even though you started with the same recipe. Building upon a great foundation is like flavoring your cookie dough. AND – because you know that foundation inside and out, you’re not trying to be someone or something you’re not.

Brian Tracy speaks on all aspects of business – from Sales to Management, and Leadership to Goal Setting; they all go hand-in-hand in the world of business. Jack Canfield speaks on Change and Transition, but he also speaks on the closely related topics of Focus and the Success Principles. You can’t effect change without focus!

Marie Diamond, a Feng Shui Master who came onto the personal development scene in a big way when she appeared in the hit movie “The Secret,” specializes in creating the right environment. But, she takes her specialized knowledge and presents on how the right environment can assure success – whether in business or in real estate, as well as embracing Enlightened Leadership and Manifesting Your Vision. And so on. These variations all stem from her foundation of knowledge about Feng Shui.

When you are comfortable speaking on your favorite topic or area of expertise, start to explore exciting new ways to expand your repertoire while staying true to your expertise. You will bring your own unique twist and experience to an entirely new realm.

One thought on “Speakers and Their Topics: Are You the RIGHT Speaker for This Gig?

  1. Mark Helton says:

    I would have to agree that motivational speakers tend to repeat the same speech over and over. I personally feel “if it ain’t broke, don’t fix it”

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